16 Sep
Route Optimization in the Age of Intelligent Logistics
When it comes to planning efficient, cost-effective routes, two giants stand out — HERE Routing API and Google Route API.
Both deliver robust tools, but they take very different approaches to flexibility, scalability, and data management.
In logistics and last-mile delivery, route optimization is everything.
Every kilometer saved, every minute gained, and every smarter decision brings you closer to operational excellence.
HERE Routing API – Scalable, Precise, and Built for Enterprise Logistics
HERE is a platform designed for businesses that need advanced route optimization and full control over their data.
It stands out for its ability to handle highly specific operational constraints — such as vehicle weight, emission zones, driver qualifications, or working hours.
Key advantages:
- Up to 10,000 delivery points in a single request – perfect for large-scale logistics operations.
- 50+ configurable constraints, including time windows, vehicle capacity, and special customer requirements.
- Flexible deployment options — run it on-premise or in a private cloud for full data control.
- Predictable, flexible pricing model based on the number of vehicles or jobs rather than API calls.
- Enterprise-grade support with dedicated solution engineers to help with integration and performance tuning.
HERE Routing API vs Google Route Optimization API — A Deep Dive into Flexibility, Scalability, and Control
| Feature / Attribute | HERE Routing API | Google Route Optimization API |
| Truck Routing | ✅ Yes | ❌ No |
| Advanced Constraints (time windows, capacity, etc.) | ✅ Yes | ⚠️ Basic only |
| Scalability | 10 000 stops / 5000×5000 matrix | lower limits |
| On-Premise Deployment | ✅ Yes | ❌ No |
| Pricing Model | Flexible, vehicle-based | Per API call |
| Enterprise Support | ✅ Yes | ⚠️ Standard only |
| Data Control | Full control | Limited |
When Is HERE Routing API the Right Choice?
1. You manage complex logistics – with multiple constraints, diverse vehicle types, and specific customer requirements.
2. You operate a large fleet and need a solution that scales effortlessly as your business grows.
3. You value predictable costs and prefer a usage-based pricing model instead of per-request billing.
4. You require compliance with data protection standards such as GDPR and SOC 2, along with full control over your data.
5. You want a solution that adapts to your processes — not the other way around.
Getting Started with HERE Routing API in 3 Simple Steps
1. Request a trial key – reach out to our team to activate your sandbox access.
2. Test your data – import your delivery locations and explore optimized routing results.
3. Go live – integrate with your production environment, supported by Placematic experts every step of the way.
Summary
HERE Routing API is built for logistics professionals — companies that need complete flexibility, scalability, and control over their data.
With Placematic, integrating HERE Location Services is fast, simple, and effective.
We’ve been a HERE Gold Partner for over 10 years, helping businesses bring smarter, more efficient routing solutions to life.
Placematic as a trusted Partner
Placematic is a certified HERE Gold Partner, trusted by enterprises worldwide for delivering high-quality HERE solutions. In addition, our team combines deep technical expertise with hands-on experience to help businesses in logistics, mobility, retail, and real estate successfully adopt and integrate HERE Maps and Location Services.
10+ years
50+
1B+
served yearly
10+
covered
20+
specialists
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