The basis for success in geomarketing is having specialist knowledge about data, analytical methods and tools. Placematic combines these competences, offering a wide range of consultancy in the field of geomarketing - from one-time analysis to the development of individual research methods that meet your needs.
Geomarketing analyzes help to understand markets and target groups. Not all enterprises, however, need their own GIS software. Therefore, Placematic offers geomarketing analysis for the client using the optimal analytical methods.
We will take care of finding and purchasing high quality market data, e.g. sociodemographic data. We can also include your company's data for the analysis. The results will be available in all useful formats - also in the form, taking into account the specificity of the corporate image of a given company.
We offer independent consultancy, guaranteeing clients an individual approach tailored to their needs related to economic geography, including:
• analysis of areas,
• potential analysis,
• branch location analysis,
• white-spot analysis,
• hot-spot analysis.
Placematic can also be used by a company that is just considering the implementation of geomarketing solutions and geographic information systems. Our advisers will suggest what GIS solutions should be used in a given situation. We evaluate each case individually, by checking what kind of software you should use.
We accompany our clients also at the stage of implementing geographic information systems. This applies to both the technical and human resources side. An important element of our offer is training in geomarketing and GIS, tailored to the individual needs of a given company.
For companies that already use Placematic software and want to develop unique research methods tailored to their specific needs, we offer individual support in the form of consultations with the trainer. Our expert comes to help when the client can not deal with the new issue. Direct contact allows for the joint development of a unique analytical method.